People fall in love with brands for the same reasons they fall in love with people—they’re attractive, interesting, dependable, bold. What would your world be missing without your favorite brands?
Process determines results. We want to walk you through our process that helps your brand not only find its presence but also its personality that will set you apart from the competition.
It all starts with an initial in-depth discussion centered around your “who”, “what”, and “why”. These are the crucial ingredients to building a brand with a strong presence and meaningful existence.
The research stage determines the foundation of your brand. This is essential and can be the difference of building your brand on sand or stone. It’s important to consider your competition and get to know who they are so you know what can make you different and where you can make improvements.
We work with you to identify use profiles because when you know your customer, you can develop your brand’s language that will best speak to them.
We talk with you about your mission, vision, and values of your brand because these set the foundation for the verbal and visual elements.
Once we understand the core values of your brand we take all those factors and begin sketching logos that will be your brand’s face, keeping in mind additional visual elements that will work in conjunction with your logo to bring personality to the face and give life and presence to your brand.
After we’ve chosen the strongest solution, it becomes a matter of refinement. We solidify the design of the logo, color palette, typography, and any additional elements bringing these together as a cohesive whole. Once we have the whole, we compile it into your Brand Style Guide so as you move forward, your brand can maintain consistency leading you to a trusted relationship with your customers.
Stand out from your competition with a website displaying the personality of your brand and effectively communicating your brands message.